About the Project

The Great Trail is situated on the traditional territory of First Nation, Inuit and Métis peoples from coast to coast to coast. This network of trails runs across Canada with The Sea to Sky portion between Whistler, BC and beautiful Squamish, BC. This governing body of the trail promotes healthy living and allows those who venture through to experience the incredibly diverse landscape, foliage, wildlife and intricate trail systems. The Moves Media team has filmed over 15 video episodes for this project. Each piece highlights various stories, like the Camping Chef series, to influencers who utilize the Great Trail for their own purposes. The Great Trail wanted video content that would help them engage with their community and audiences with relatable and engaging content, valuing quality over quantity of subscribers.